In today’s society social media seem to be taking over when it comes to how people communicate with others. Every other day there seems to be a new website, a new device and new technology that alter how we communicate with one another. A recent debate has surfaced regarding the correct name of the various social media that we use, such as Facebook and Twitter. Many refer to them as social networks. However, recently a few executive members of Facebook and Twitter argue that they are not a social network. So what is Facebook and Twitter to you? What do you use Facebook and Twitter for? Are Facebook and Twitter a way you receive news, a way you chat and gossip with friends, or a way to keep up with celebrities and new trends? Or are you clueless when it comes to Facebook and Twitter and have no idea why people are so crazy about it?
Well, according to CMS Wire “A social network is a group of people tied together through overlapping and intersecting interest.” However, the Vice President for Business and Corporate Development for Twitter, Kevin Thau, beg to differ. He stated that, “Twitter is not a social network.” This comment has rubbed a few people in the blogosphere the wrong way. Many are asking,“what is Twitter?” Thau believes that Twitter is a way people receive news and information. He believes that Twitter is transforming the way we receive news.
Facebook founder and CEO Mark Zuckerburg, refers to his social platform as a “social utility.” He as well doesn't use the term social network. Ironically, a movie about the creation of Facebook is coming out in the near future called “Social Network”. Nevertheless, Zuckerburg is excited about the movie debut and is supporting this new project. Although his comments have been questionable and seem a bit contradicting, he continues to stand behind his comment.
As a PR student, I found this topic to be very appealing and interesting. This is a good example of how easily you can turn people off by making a simple comment. I believe that Facebook and Twitter executives desire to be viewed on a social scale from “all” aspects, not just social aspects. However, they must be careful in how they deliver their message so that they don’t upset various targets.
It is extremely important for any company’s mission, vision and goal to be clear and precise. If your targets are unaware of what it is you are actually doing it can potentially hurt and damage your company and its reputation. Facebook and Twitter are to popular social media devices that many people use, and their delivery is very important, to their success. Facebook and Twitter must develop strategies that will appeal to all aspects of social media. Without looking down on the term “social network” to maintain a competitive edge.
Source:
Twitter is Everything but a Social Network
